The cost of advertising through traditional means is often very high with variable results. For many businesses advertising budgets have to be allocated in order to gain new customers, a marketing mix is almost always necessary, below is the 3 main ways of marketing your business, we have outlined average costs and possible results your business can achieve from using these marketing methods.

For the purpose of this example let us assume your business is an electrical retail store

Newspaper Advertising 

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You place an ad in a local paper that has a stated readership of approximately 100,000 people and you put in a $500 half page advert.

Now even though the paper has a readership of 100,000, exactly how many people are reading and absorbing your ad?

Of that 100,000 people the vast majority will only read the sport, do the crossword or flick through the TV guide.

Very few people have the time to read a newspaper from cover to cover.

So the 100,000 readership has now dropped dramatically to something closer to 1 in 10 people who have actually flicked past your ad.

Of those people how many have actually read your ad?

Not many, but let’s assume you do well and your ad is read by 10,000 people. The results you get from this will now be determined by your product or offer, your location, your price? If you are in a competitive marketplace you will probably need to run multiple adverts in order to convert these numbers into viable sales.

A business could quite easily spend $5000+ over a short period using this method.

Is YOUR business one of them?

Using the same principal for newspaper advertising you can see that radio and television advertising is even more expensive.

Internet Advertising

Whenever you next use Google and click on a "sponsored link" on the right hand side of the search results, spare a thought for the business website you are about to visit because you just cost them money!

For this form of advertising to work you have to have a very efficient online system to convert "browsers" into sales. If not, the figures at the top of the page show you could lose a lot of money if your online campaign is ineffective.

Flyer Distribution

To get 100,000 full page Colour Flyers printed will cost approximately $3000 and then promotional staff or leaflet distributers will on average charge $25 per thousand. Therefore, it will cost a further $2500 to have your leaflets distributed.

This brings thetotal cost of getting your 100,000 flyers made and distributed up to approximately $5500 and there is no guarantee how many of those flyers are fully read by the recipient, not to mention the littering and environmental issues associated with flyer distribution.

Many towns in North America could soon be banning flyers.

Bluetooth Advertising

Ad-pod Bluetooth Advertising

One time set up cost for hardware and software plus your 1st FREE advert is just $2000.

At this point you gain complete control of your Bluetooth advertising and marketing, you dictate what marketing message you send and where and when you send it.

Forward Thinking Small Business Owners

Your business has now joined the ever growing list of forward thinking companies that understand the power of digital distribution in a digital age. The benefits are large both to your bank balance and the environment.

Unlike the other types of advertising discussed here, the customer will read your Bluetooth message in order to delete it.

Viral Marketing

Original designs and incentivised campaigns could remain on your customer’s handset for months, in this time it is possible for them to have shown and shared it with many of the people they know.

Creative designs and marketing messages can create The Viral Effect (messages that spread exponentially fast by sharing from handset to handset) the rewards for any business achieving this are amazing!